“about” is an organization that creates alternative travel guides. It’s purpose is to show the visitor the beauty of the city beyond the “usual” touristic attractions. It encourages the visitor to explore the city through it’s neighborhoods and experience their diversity. So it offers guidance through the city’s neigborhoods and presents each one through five categories history, population, culture, entertainment and shopping. In this case the city presented is Athens, Greece. For this Project I designed the branding, maps of the city and metro, the travel guides, all promotional material and website.